Personal Data Protection Terms

I. Basic Provisions

The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: the “GDPR”) is ACS Group s.r.o., Jiráskova 365, 334 41 Dobřany, Company ID (IČ): 19074701 (hereinafter: the “Controller”).

The Controller’s contact details are:

Address: Jiráskova 365, 334 41 Dobřany

E-mail: gdpr@acsgroup.cz

Phone: +420 724 417 634

“Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The Controller has not appointed a Data Protection Officer.

II. Sources and Categories of Processed Personal Data

The Controller processes personal data that you have provided to the Controller, or personal data that the Controller has obtained based on the fulfilment of your order.

The Controller processes your identification and contact details and data necessary for the performance of the contract.

III. Legal Basis and Purpose of Processing Personal Data

The legal basis for processing personal data is:

performance of the contract between you and the Controller pursuant to Article 6(1)(b) GDPR,
the Controller’s legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in cases where no order of goods or services has been made.

The purpose of processing personal data is:

to process your order and exercise the rights and obligations arising from the contractual relationship between you and the Controller; when ordering, personal data necessary for successful processing of the order (name and address, contact details) are required; providing personal data is a necessary requirement for the conclusion and performance of the contract; without providing personal data it is not possible to conclude the contract or for the Controller to perform it,
sending commercial communications and carrying out other marketing activities.

The Controller does not carry out automated individual decision-making within the meaning of Article 22 GDPR. You have given your explicit consent to such processing.

IV. Data Retention Period

The Controller retains personal data:

for the period necessary for exercising rights and obligations arising from the contractual relationship between you and the Controller and for asserting claims from these contractual relationships (for a period of 15 years from termination of the contractual relationship),
until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 10 years, where personal data are processed on the basis of consent.

After the retention period expires, the Controller deletes the personal data.

V. Recipients of Personal Data (Controller’s Subcontractors)

Recipients of personal data are persons:

participating in the delivery of goods / services / execution of payments under the contract,
providing e-shop operation services and other services related to the operation of the e-shop,
providing marketing services.

The Controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organization.

Operated services providing marketing and support services:

Google Analytics – records cookies and website use
Google AdWords – records cookies and website use
Google Shopping – request for a review, records e-mail if you agree during the ordering process
Heureka – records purchase conversions and e-mail for the “Verified by Customers” service
Zboží.cz – records purchase conversions and e-mail
Sklik – records cookies, website use, purchase conversions

VI. Your Rights

Under the conditions set out in the GDPR, you have:

the right to access your personal data pursuant to Article 15 GDPR,
the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR,
the right to erasure of personal data pursuant to Article 17 GDPR,
the right to object to processing pursuant to Article 21 GDPR,
the right to data portability pursuant to Article 20 GDPR,
the right to withdraw consent to processing in writing or electronically to the address or e-mail of the Controller stated in Article III of these terms. You may withdraw consent at any time in your customer account.

You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe your right to personal data protection has been violated.

VII. Conditions for Securing Personal Data

The Controller declares that it has adopted all appropriate technical and organizational measures to secure personal data.

The Controller has adopted technical measures to secure data repositories and storage of personal data in paper form, in particular: secured/encrypted access to the website, encryption of customers’ passwords in the database, regular system updates, and regular system backups.

The Controller declares that only persons authorized by the Controller have access to personal data.

VIII. Final Provisions

By submitting an order via the online order form, you confirm that you have read the Personal Data Protection Terms and that you accept them in full.

You agree to these terms by ticking the consent checkbox via the online form. By ticking the consent checkbox, you confirm that you have read the Personal Data Protection Terms and that you accept them in full.

The Controller is entitled to amend these terms. The new version of the Personal Data Protection Terms will be published on the Controller’s website and the Controller will also send the new version of these terms to your e-mail address provided to the Controller.

These terms shall become effective on 01/01/2026.